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eco friendly products

The talk explores global entrepreneurship through the lens of the eco-brand, Dzukou which was started during the pandemic. We started by designing our brand after conducting market ethnographic studies and user studies to find the market gap where we wanted to fit in. We also planned our products and strategized our product mix to bootstrap […]

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With a rapidly growing global population and an expanding fashion industry, the demand for both natural and synthetic fabrics has significantly increased. In the early 20th century, synthetic fibres were introduced as alternatives to natural ones to meet demand and reduce manufacturing costs. However, it was not anticipated during that time that these synthetic fibres [...]
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