Our cofounder, Prarthana, is passionate about solving real-world problems with good design. Dzukou has been her most memorable adventure so far. In this interview with EastMojo, Prarthana discusses how we work with rural craft communities in North East India and blend the ethnic and the traditional with innovative design to produce premium goods. Our handmade […]
The talk explores global entrepreneurship through the lens of the eco-brand, Dzukou which was started during the pandemic. We started by designing our brand after conducting market ethnographic studies and user studies to find the market gap where we wanted to fit in. We also planned our products and strategized our product mix to bootstrap […]
This is a short talk given at IIM Shillong’s Amazing NamastE forum about how our cofounder is connecting her Ph.D. research and her company, Dzukou to bridge the gap between Western markets and maker clusters in an Emerging Economy like India (In this case: North East India) without disregarding their creativity and designs. We also […]
